ABOUT US
99:1 is more than clothing—it’s a statement of purpose.
Inspired by Luke 15:4, where the shepherd leaves the ninety-nine to pursue the one, this brand exists to remind you that people matter, purpose matters, and your voice carries weight.
Every piece is designed to spark conversation, represent bold faith, and reflect an identity rooted in being seen, chosen, and sent.
This isn’t about trends.
This is about transformation you can wear.
Mission
To create clothing that boldly represents faith in action—equipping individuals to evangelize through everyday expression and intentional living.
Vision
To build a global movement where what we wear becomes a bridge—connecting culture to Christ, and everyday people to purpose.
Purpose
The purpose of 99:1 is to:
- Remind people they are the one worth pursuing
- Empower believers to go after the one
- Normalize faith-based expression in everyday culture
- Turn simple moments into opportunities for impact